16-17 September | Expo Krakow & Online

Where Product and Design
Teams Come to Ship Better

Central Europe’s highest-rated conference for teams who want to ship better products

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8.4
overall experience
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9.0
organisation
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4.5
average rate for a talk
Decorative stars
8.4
overall experience
Decorative stars
9.0
organisation
Decorative stars
4.5
average rate for a talk
Decorative stars
Speakers from top companies:

Meet the teams shaping
the next wave of products

Attendees from 20+ countries, with 80%+ in senior and leadership roles.

2025 Highlights

A 90-second look at the community in action.

1,500+

Attendees from 20+ countries

80%

Senior, Lead, or Manager level

70+

Speakers

3

Stages

8

Editions

Conference theme

Building What Matters

WaysConf 2026 unites experienced product, design, and research professionals across the full product lifecycle. Built for mid-to-lead practitioners who want to grow and create real impact.

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Design stage

Craft & Build

Scalable design systems, inclusive design, toolsets, UX writing, hands-on craft, and design strategy.


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Research stage

Research & Analysis

Continuous discovery, user validation, CX, decision-support insights, and elevating research maturity.


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PRODUCT stage

Product & Strategy

Product strategy, execution, leadership, business impact, roadmapping, and cross-functional collaboration.

Product Designers
UI/UX Designers
Interaction Designers
UX Writers
Accessibility Specialists
DesignOps
Front-Ends
UX Researchers
Service Designers
Data Analysts
Research Ops
UX Designers
Product Managers
Product Managers
Product Owners
Project Manager
Delivery lead
leadership
Management
sessions format

WaysConf sessions
format guide

Expert Talk

Experts deliver advanced insights, addressing challenges and lessons learned.

35-minute presentation
10-minute Q&A
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All levels

Case Study

Projects presented with challenges, process, results, and lessons.

35-minute presentation
10-minute Q&A
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All levels

Power Talk

Fast, focused talks with actionable techniques and insights.

25-minute presentation
10-minute Q&A
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All levels

Discussion Panel

Expert panels with audience interaction and live polls.

45-90 minutes
10-minute Q&A
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Senior+

Workshop

Hands-on intensive sessions focusing on practical skill development. Includes pre-work materials and take-home exercises.

160 minuteS
25 participants
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All levels
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Additonal Fee

Masterclass

Advanced deep-dive sessions combining strategic frameworks with practical application. Led by recognized industry leaders.

90-160 minuteS
40 participants
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Senior+

Roundtable

Facilitated small-group discussions focusing on specific industry challenges. Emphasizes peer learning and experience sharing.

45 minuteS
12 participants
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All levels

Portfolio Review & 1:1 session

One-on-one sessions with industry experts providing structured feedback on submitted work. Pre-submission of materials required.

15-30 minutes
Individual sessions
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All levels
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partner with us

Why companies partner with WaysConf

Reach senior product decision-makers in a focused, high-signal environment.

Senior decision-makers

80% senior, lead & executive product roles.

Real conversations

80% senior, lead & executive product roles. Designed for interaction, not booth traffic.

Trusted by leaders

Practitioner-led, case-study-driven conference

Visibility beyond the event

80% senior, lead & executive product roles.

Built for long-term partnerships

Limited partner slots, curated formats, high signal.

they already partnered with us
partners feedback

What our Partner say

Become a partner
Decorative stars

I really liked the selection of speakers - also in terms of their attitude toward AI. It gave a great overview of how different organizations and individuals approach this hot topic. I’m also a fan of the room lighting colors; it created a great atmosphere, and I started thinking of the rooms simply by their color (“now we’re going to the red one”)

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That it brings together people from the industry, so you can meet up with friends and get to know new people. The coffee vouchers are a big plus - really great coffee. Collecting stickers for prizes is also really cool. The design and book booths are a big plus too - it’s a shame there are so few

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Great organization, the website worked well, and the agenda in the app was very nicely organized. Everything was clear and easy to follow; I had no trouble navigating from the moment I logged in right until the end of the event. I hope materials will be available so I can watch all the sessions.

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Every topic in every talk was really interesting and the tips and insights from every speaker were awesome.

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People are amazing. I had so many good chats and handshakes! And everything is so well-organised.

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Nice venue, lots of talks, supportive mobile app, fantastic guests, adequate timing, everything happening on time, super comfy chairs in the Research room

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Design fair and Startup zone giving possibility to talk to artists and the entrepreneurs.

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Nice venue, helpful team, Poland design community, inviting design stars

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Organization at a top level, good venue, the app was a plus.

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That the conference showed the diversity of perspectives in the product market today, which was manifested through the speakers - sometimes counter-argumenting each other.

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Really strong key-note speakers, good organization of live recordings with 3 tabs, which allows easily to switch and check presentations. Calendar with all events, which allows adding event to private work calendar. Surveys combined with charity!

Decorative stars

Interesting presentation from Head of Product Design, Product Designers, UX/UI Designers from different countries, from well know companies e.g. Baymard, Google, Figma, XTB, Zalando and many more.

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core feutures, structured networking, side events

More than a conference

Core features

Mobile App Networking

Matchmaking and agenda planning before, during,
and after the event.

Core features

VOD & Online streaming

Enjoy remote access along with complete talk replays available for a generous duration of 90 days.

Core features

WaysAwards

We are proud to celebrate the spirit of creativity, innovation, and excellence that drives our industry.

WaysConf 2025 audience
structured networking

Speed Dating

5-minute rotations matching attendees by interests or their roles.

WaysConf 2025 audience
structured networking

Networking Room

Dedicated conference space to connect with speakers and attendees.

structured networking

Meeting Point

A space for speakers and design influencers and important guests to connect.

WaysConf 2025 audience
side events

BeforeWays · Between Ways · AfterWays

Evening mixers, mid-conference experiences, and post-event celebrations to solidify connections.

WaysConf 2025 audience

A product and design conference built around real case studies, senior practitioners, and high-signal conversations.

About WaysConf
Venue

EXPO Kraków

Central Europe’s largest product and design conference lands at Krakow’s flagship expo venue.

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