Co-founder @ [ation] center, data analyst, consultant. A psychologist by education, a statistician by vocation. Analyzing quantitative data about human behavior since 2010, in academic (2010-2013) and business (2014-...) settings. Built product analytics teams from scratch at 3 companies, and consulted on how to start or develop them in several others, including Onet (RASP), Booksy, ING, and Edisonda. Teaches about UX analytics at AGH University in Krakow since 2017. Passionate about data, analytics, and their use in decision-making.