For the last couple of years I've led the 180° shift in how design has been influencing product strategy all across my company from the top level board investment decisions to department level roadmaps. I'd be keen to talk about this process and how others could incorporate it. There is a really strong aspect of how I went above and beyond just objectives and design visuals and crafted a strong narrative using good storytelling to get the influence we were after. This topic is important because, as a community, I think we know it's not always easy to get design a seat at the table. I want this talk to inspire and encourage designers to utilise their skills, but maybe through a different lens, to achieve influence which is notoriously difficult.