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Planning & Strategy

Designing Through The Hype

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In a rapidly evolving world of trends and technology, designers have the unique opportunity to drive innovation and shape the future. This talk will explore how designers can cut through the hype of fleeting trends and focus their org’s on what matters most by leveraging design futurism to become business leaders, and use cutting-edge methods to prepare their organizations for future challenges. This talk focuses on real world examples from Zealand’s design innovation lab, The Studio, focusing on best practices from a group of designers who consistently work with leadership teams in answering the question, ‘What comes next?’.

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