Engineers only do refactors and tech debt. Product invents unrealistic deadlines and doesn’t care about quality. Oh, and of course - management doesn’t know what it is doing. Heard any of it lately?

I believe building great products is about finding the sweet spot between processes, structure and culture. Fortunately we can change all of those. Unfortunately, it takes time and a lot of intuition. During this talk I will share my take on how to build and scale product & engineering organisations, all from the point of view of an ex-software engineer turned product & engineering manager.