Top speaker 2023

Joanna Gierasimiuk

Senior UX Designer & Researcher at Sparing Digital

About

Joanna Gierasimiuk is a UX Designer & Researcher, a psychologist in tech, in the past - a research scientist. Currently, she is working as a UX Designer & Researcher at Sparing Digital. She collaborated with software houses, SaaS products, NGOs, independent contractors as well as government agencies. In all of her work, she is focused on cooperation aimed at improving product decisions. She is a member of PTBRIO, the Polish Society for Opinion and Marketing Research. After work, she mentors and teaches courses on UX.

Joanna Gierasimiuk

talks

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2022
Power Talk
Research & Discovery

Insight driven product - how to ask users and don't suggest answers?

Even the most experienced researchers make mistakes in qualitative research like in-depth interviews or usability testing. It can be nodding when a user says what you want to hear, not allowing silence to let them think, or assuming they may be emotional about a product because you feel they might be facing a crisis. 

How can psychology help here? What is understood by empathy? How to focus on what the other person is trying to tell you and not plan the next question in your head? How to train "soft" skills, and where to draw inspiration to enhance them? 

The presentation is a collection of practical tips (with examples of ups and downs) on qualitative research and mitigating mistakes. I will cover the most common situations and questions a researcher gets asked. The speech is a sort of answer to the question: how to interview users and make as few suggestions as possible? 

As it is no longer only UX Researchers who interview users, the talk is addressed to Product Owners, Project Managers, Product Designers, and UX Designers. I will start with the basics of interviewing and testing and move on to more advanced cases and a toolbox for strengthening competencies in this area.

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2022
Discussion Panel
Discussion Panel

What? How? Why? - about the role of research in building digital products.

Research has settled in for good in the world of design. Their role and influence is constantly growing, and researchers and researchers are more and more often invited to the processes of shaping business goals and priorities. At the panel, we will talk about new challenges faced by researchers and look for good practices that may facilitate our next research process.

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Joanna Gierasimiuk

's

workshops

WORKSHOP

Universal Usability - how to include people with disabilities in UX Research?

We often talk about accessibility in connection with the vision of the European Accessibility Act (EAA) regulations coming into force. Rarely, however - in the context of UX research. Whitney Quesenbery, author of "A Web for Everyone" says: "Usability and accessibility are twins separated at birth." What happens when these two perspectives meet again?

We know that 16% of the world's population experience significant disabilities, but do we include them in our research groups? Can we say that our website is intuitive if we don’t have participants who use technology differently in our research? How to find people with a variety of abilities who are already part of our audience?

If this is the first time we are doing research with people with impairments, what should we cover? How can we prepare for the study, design the screener, and how can we conduct the studies? What differs? And finally: how can all of that positively affect a product?

I will base the presentation on practical tips from my experience and UX research projects for NGOs and products. I’ll share my experience and learnings (what worked, what didn’t) from a solution that we are currently working on at intive, designed for people with hearing or visual impairment.

During workshops, I will show the process of creating universal usability on examples (e.g., constructing a screener, preparing for research, usability testing tasks, and metrics).

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