My talk explores the transformation of Senior Design roles in the AI era. Senior Designers are uniquely positioned to become a dominant force in our tech industry as it shifts toward AI-augmented work. We blend product mindset with the ability to articulate not just business requirements but a complete experience. Attendees will leave with immediate tips for amplifying their impact, as well as an understanding of the hard new truths I've discovered through extensive experimentation. While AI will change our roles, I'll demonstrate why there has never been a better time to be a senior designer.