When designing for a specific user group, we often tend to generalize, following assumptions, biases and stereotypes. So how do we design effectively to invite a use group and broaden our user base? How do we design for children and teenagers? How do we adjust our content and design for Gen-Z? What should we keep in mind for older adults? And what about people who have to make critical decisions under stress and time pressure? How should our products adapt for people who are deaf, autistic and neurodivergent?In this session, we’ll dive into practical design patterns to design better — and help everyone get their tasks done better and faster. With plenty of real-life examples and UX guidelines that you can apply to your work right away.You’ll learn:- The intricacies of designing for children and teenagers,

- How to adapt products for Gen-Z, from content to design,

- What to keep in mind when designing for older adults,

- How to help people minimize errors in stressful situations,

- How to design for people who are neurodivergent.