16-17 September | Expo Krakow & Online
Where Product and Design Teams Come to Ship Better.
Central Europe’s highest-rated conference for teams who want to ship better products
Meet the teams shaping the next wave of products
Attendees from 20+ countries, with 80%+ in senior and leadership roles.

2025 Highlights
A 90-second look at the community in action.
1,500+
Attendees from 20+ countries
80%
Senior, Lead, or Manager level
70+
Speakers
3
Stages
8
Editions
Driving Meaningful Product Impact
WaysConf 2026 unites experienced product, design, and research professionals across the full product lifecycle. Built for mid-to-lead practitioners who want to grow and create real impact.
Craft & Build
Scalable design systems, inclusive design, toolsets, UX writing, hands-on craft, and design strategy.
Research & Analysis
Continuous discovery, user validation, CX, decision-support insights, and elevating research maturity.
Product & Strategy
Product strategy, execution, leadership, business impact, roadmapping, and cross-functional collaboration.
WaysConf sessions format guide
Expert Talk
Experts deliver advanced insights, addressing challenges and lessons learned.
Case Study
Projects presented with challenges, process, results, and lessons.
Power Talk
Fast, focused talks with actionable techniques and insights.
Discussion Panel
Expert panels with audience interaction and live polls.
Workshop
Hands-on intensive sessions focusing on practical skill development. Includes pre-work materials and take-home exercises.
Masterclass
Advanced deep-dive sessions combining strategic frameworks with practical application. Led by recognized industry leaders.
Roundtable
Facilitated small-group discussions focusing on specific industry challenges. Emphasizes peer learning and experience sharing.
Portfolio Review & 1:1 session
One-on-one sessions with industry experts providing structured feedback on submitted work. Pre-submission of materials required.

Why companies partner with WaysConf
Reach senior product decision-makers in a focused, high-signal environment.
Senior decision-makers
80% senior, lead & executive product roles.
Real conversations
80% senior, lead & executive product roles. Designed for interaction, not booth traffic.
Trusted by leaders
Practitioner-led, case-study-driven conference
Visibility beyond the event
80% senior, lead & executive product roles.
Built for long-term partnerships
Limited partner slots, curated formats, high signal.


What our Partner say
I really liked the selection of speakers - also in terms of their attitude toward AI. It gave a great overview of how different organizations and individuals approach this hot topic. I’m also a fan of the room lighting colors; it created a great atmosphere, and I started thinking of the rooms simply by their color (“now we’re going to the red one”)
That it brings together people from the industry, so you can meet up with friends and get to know new people. The coffee vouchers are a big plus - really great coffee. Collecting stickers for prizes is also really cool. The design and book booths are a big plus too - it’s a shame there are so few
Great organization, the website worked well, and the agenda in the app was very nicely organized. Everything was clear and easy to follow; I had no trouble navigating from the moment I logged in right until the end of the event. I hope materials will be available so I can watch all the sessions.
Every topic in every talk was really interesting and the tips and insights from every speaker were awesome.
People are amazing. I had so many good chats and handshakes! And everything is so well-organised.
Nice venue, lots of talks, supportive mobile app, fantastic guests, adequate timing, everything happening on time, super comfy chairs in the Research room
More than a conference
Mobile App Networking
Matchmaking and agenda planning before, during, and after the event.
VOD & Online streaming
Enjoy remote access along with complete talk replays available for a generous duration of 90 days.
WaysAwards
We are proud to celebrate the spirit of creativity, innovation, and excellence that drives our industry.

Speed Dating
5-minute rotations matching attendees by interests or their roles.

Networking Room
Dedicated conference space to connect with speakers and attendees.
Meeting Point
A space for speakers and design influencers and important guests to connect.

BeforeWays · Between Ways · AfterWays
Evening mixers, mid-conference experiences, and post-event celebrations to solidify connections.

Don’t just take our words for it
Experience the quality of our content. 70+ sessions from 2025, 100% practitioner led.
Watch 300+ recordings from previous editions
Subscribe on YouTubeA product and design conference built around real case studies, senior practitioners, and high-signal conversations.





















EXPO Kraków
Central Europe’s largest product and design conference lands at Krakow’s flagship expo venue.






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