We are waiting for submissions until April 4th, 2025

Join us as a Speaker and help create the WaysConf

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1600

Attendees

60+

Speakers

50+

partners

3

stages

7th

edition

We launched
Call for Speakers

WaysConf has come a long way since its inception in 2018 as a local design workshop. Now, as we approach our 6th edition, it stands proudly as the largest digital product conference in the CEE region. Despite last year's economic challenges, we successfully hosted over 1,700 attendees, showcasing our community's resilience and commitment to excellence in digital product creation

Help us create the 7th edition of WaysConf

WaysConf audience data from the last edition

In a survey after the conference, we asked participants to provide information about themselves and we gathered representative number of data

*scroll horiontaly for more insights

conference theme

Creating 
What Matters

In the rush of daily work, it's easy to get caught up in processes, frameworks, and fleeting trends. This year, we invite Designers, Researchers, and Managers to step back and ask: What really matters? “Creating What Matters" is about designing with purpose, making informed decisions, and ensuring that our work has a lasting impact—on users, businesses, and society. Through engaging sessions, hands-on workshops, and thought-provoking discussions, we’ll explore how to cut through the noise and focus on what brings true value.

DESIGN WAYS Stage #1

Design

Design Systems & Scale, Strategic Design & Leadership, Implementation Case Studies,
AI & Future of Design

Enterprise-scale Implementation

Component Architecture & Maintenance

Performance Optimization

Accessibility Implementation

Cross-team Collaboration Frameworks

Design Ops at Scale

Design Leadership Challenges

Team Scaling Strategies

Business Impact Measurement

Cross-functional Collaboration Models

Service Design Integration

Enterprise Design Complexity

Real-world Implementation Stories with Measurable Results

Industry-specific Solutions (FinTech, Healthcare, Enterprise)

Complex Problem-solving Examples

Transparent Discussions of Failures and Lessons Learned

Cross-functional Collaboration Successes

AI Integration in Design Processes (Beyond Tools)

No-code Implementation & Automation

Ethical Considerations & Implementation Challenges

Impact on Design Workflows & Team Structures

Design System Automation

Future of Design Practice

Research Ways Stage #2

Research & Analysis

Research Ops, User Testing & Validation, CX & Service Design, Continuous Discovery

Complex Research Methodologies

Quantitative & Statistical Analysis

Psychology & Neuroscience in Research

Research Ops at Scale

CX, Service Design & Cross-domain Research Intersections

Customer Journey Management

B2B Research Methods

Hardware & Physical Product Research

Emerging Technologies & Cross-Cultural Research

AI in Research Analysis

AI vs. Human Research

Ethical Considerations & Data Privacy

Research on AI-based products

Management Ways Stage #3

Product & Management

Product Strategy & Management, Metrics & Evidence-based Management, Product Operations & Scale, AI in Product Development

Strategic Decision-making Frameworks

Change Management During Market Uncertainty

Communication Across Organizational Levels

Product Operating Model Implementation

B2B and Enterprise Product Complexity

Evidence-based Decision Making

Impact Measurement Frameworks

Product Analytics Implementation

North Star Metric Development

Business Impact Alignment

Growth Metrics & Experimentation

Product Ops Implementation Strategies

Team Structure Optimization

Process Scaling Frameworks

Tool Stack Management

Cross-team Collaboration Models

Platform Product Management Approaches

Practical AI Implementation Case Studies

AI Tools for Product Managers

Success and Failure Stories

LLM Integration in Products

Ethical Considerations & Limitations

AI Agents and Models Integration

Session Formats Guide

Expert Talk

Experts deliver advanced insights, addressing challenges and lessons learned. Includes technical deep-dives and real project examples.

35-minute presentation + 10-minute Q&A

Junior to Senior specialists

Case Study

NEW

Projects presented with challenges, process, results, and lessons. Honest insights on successes and failures.

35-minute presentation + 10-minute Q&A

All levels

Power Talk

Fast, focused talks with actionable techniques and insights. Perfect for quick takeaways. 

25-minute presentation + 10-minute Q&A

Junior to Senior specialists

Discussion Panel

Expert panels with audience interaction and live polls. 

45-90 minutes

Senior+

Workshop

Additional fee

Description: Hands-on intensive sessions focusing on practical skill development. Includes pre-work materials and take-home exercises.

160 minutes

Maximum 25 participants

Junior to Expert

Masterclass

NEW FORMAT

Advanced deep-dive sessions combining strategic frameworks with practical application. Led by recognized industry leaders.

90-160 minutes

Maximum 40 participants

Senior and Expert only

included in ticket

Roundtable

Facilitated small-group discussions focusing on specific industry challenges. Emphasizes peer learning and experience sharing.

45 minutes

Maximum 12 participants

Junior to Expert

included in ticket

Portfolio Review & 1:1 session

Included in ticket

One-on-one sessions with industry experts providing structured feedback on submitted work. Pre-submission of materials required.

15-30 minutes

Junior to Senior

Individual sessions

included in ticket

We have support from indstury leaders

Tom Koszyk

Founder at Hologram

Wojtek Dziedzic

Senior Product Designer at Nord Security

Kalina Tyrkiel

Senior Content Designer at Zendesk

Mikołaj Dobrucki

Staff Product Designer at Castle

Tomasz Tomaszewski

Product Leader & Mentor, Founder @ Product Academy

Michał Witkowski

Co-founder @ [ation] center

Sebastian Woźniak

Experience Director at XTB

Agnieszka Wojtaszek

Head of Product at InPost

Filip Makowiecki

Service Design Lead at outokumpu

Joanna Gierasimiuk

Senior Product Designer at Senuto

Anna Sieroń

UX Researcher

Anna Wilkiewicz

UX Research & Strategy Expert at Intent

Travel & Accommodation

We greatly appreciate the time and effort our speakers put into preparing their talks. To support their participation, we offer reimbursement for travel and accommodation expenses.

All selected speakers receive

A free pass for both days of the conference

Complimentary meals throughout the event

Access to all sessions, networking events, and side activities

450 PLN net

for speakers based in Poland

225 EUR net

for speakers from abroad

WaysConf Roadmap

03.03.2025

Call for Speakers Start

From that day at 12:00 PM, you can send us your presentation proposal

04.04.2025

Call for Speakers End

Send us your presentation proposal, you have time until the end of the day.

30.06.2025

Final 
Confirmation

You will receive a confirmation of participation in WaysConf

08.09.2025

Presentation delivery

Send us the final presentation

Individuals desiring to speak at the WaysConf conference which shall take place at the International Exhibition and Convention Centre EXPO Kraków, located at Galicyjska 9, Cracow, Poland between September 17th and 28th 2025 (the “Applicants”) must sign up as a speaker and provide detailed information in the registration form. The registration form can be found here.

The conference is organized by DesignWays Conf spółka z ograniczoną odpowiedzialnością a Polish limited liability company, with its seat in Kraków, al. Powstania Warszawskiego 15, 31-539, Kraków, registered in National Court Register kept by the District Court in Kraków, XI Commercial Department of the National Court Register, under company number 0000774156, NIP 6772442132, REGON 382692430, with the share capital amounting to PLN 10.000,00 (“WaysConf”).

Registration starts on 03.03.2025 and ends 04.04.2025

The registration forms received after the above deadline shall be deemed ineligible and void.

If the registration form does not include all the required information, in particular relating to the title of the lecture or biographical note, it shall be deemed ineligible and void.

The Applicant may propose in an additional separate registration form an additional subject of the lecture.

By sending the registration form, the Applicant confirms his will and obligation to attend in person the conference in the role of a speaker.
Only shortlisted candidates for speakers will be contacted. WaysConf shall review all information submitted in the registration forms and shall choose speakers which, in its sole discretion, considers the best for the WaysConf conference, in particular after taking into consideration the biographical note and the subject of the lecture suggested in the registration form. The final number of speakers shall be determined by Waysconf in its sole discretion.
Accepted speakers (”Speakers” or individually a “Speaker”) will be notified before 30.06.2025 and will receive an email with information about the selected format for their contribution, preparation and delivery of further material and next steps.

The final title and the scope of lecture shall be mutually agreed by the speaker and WaysConf.

The Speaker shall receive a remuneration for the performed lecture. The amount of such remuneration and all associated details shall be mutually agreed via email and handled on an individual basis. The remuneration will be paid no later than 14 (fourteen) days after the correctly issued invoice has been delivered to WaysConf provided that immediately after the end of the conference, no longer than 30 days, the speaker to whom the remuneration is due is obliged to send the invoice to the e-mail address invoice@waysconf.com. Failure to send the invoice within this period means a waiver of the right to demand and pay the remuneration by the Organizer, which the Speaker hereby confirms.

The remuneration shall not apply to the speakers from sponsors and partners of the Conference, speakers residing in Cracow, Poland or speakers promoting services or products during their lecture.

If the parties fail to agree the Speaker's remuneration in writing or documentation form i.e. email acceptable,before the conference date, the Speaker will not be allowed to attend the conference.

Speakers will have access to all conference days, events, materials, tea, coffee and catering food distributed during the conference.

Each Speaker is obliged to provide WaysConf, before the conference, immediately upon Waysconf’s request, all the materials necessary for the presentation and promotion of the lecture, including the Speaker’s picture.

WaysConf reserves the right to change the manner of holding the conference (stationary, hybrid, online) if holding the conference in the stationary manner is impossible or excessively difficult for reasons beyond the WaysConf's control.

Upon mutual consent, WaysConf reserves the right to make changes to the program of the conference, including the right to change the time schedule and the order of appearances.

By accepting these WaysConf Speaker Requirements and Guidelines, the Speaker hereby consents that WaysConf will record the course of the conference with sound and image recording devices, including each speaker’s lecture for commercial, promotional and informational purposes and documentation of the conference. Before the conference, each Speaker shall sign a separate consent relating to the use of the speaker’s image in connection with the Speaker’s participation in the conference and its lecture.

Within two weeks after the conference, each Speaker shall receive a photo and video containing the Speaker’s lecture, which can be used for the Speaker’s own promotional use.

The Speaker is fully responsible for the form and content of the lecture.

The Speaker undertakes to prepare and present the lecture that will not infringe upon the rights of third parties, contain views inciting hatred or discrimination against any people on the basis of race, culture, ethnicity or religion.

If it turns out that the lecture infringes the rights of third parties, the Speaker assumes responsibility for any consequences of possible infringement of the rights of third parties, and WaysConf is entitled to claim compensation from the Speaker for the incurred losses and damages suffered as well as in the event of a dispute, summon him to the proceedings as a defendant.
By accepting these WaysConf Speaker Requirements and Guidelines, the Speaker grants their consent for the online streaming of the lecture, recording of the lecture as well as recording in compilation with other lectures.

By accepting these WaysConf Speaker Requirements and Guidelines, the Speaker grants WaysConf an irrevocable, perpetual, non-exclusive, unrestricted, transferable, royalty-free, free of charge (with no licensing fee) and worldwide right to use, execute, copy, reproduce, develop, perform, make, produce, exploit, modify, record, maintain, sell, market, promote, distribute, export, import, transmit, broadcast, stream and sublicense the lecture created and presented by the Speaker during the WaysConf conference and the materials mentioned in point 15 above, with the right to grant a sublicense of the same scope as the licence to use the lecture and such materials, in whole or in part, independently, as well as part of a collective work, in combination with works and elements freely selected by WaysConf, with the right to exercise derivative rights, develop, adapt and use all materials, graphics, fragments, shots, documentation created before, during and after the conference, for Waysconf’s commercial, promotional and information purposes, also in relation to the future conferences organized by Waysconf, including in particular the use of the Speaker’s lecture and the materials (including the Speaker’s image) mentioned in point 15 above for promotion of Waysconf and the Waysconf’s conference on the Internet, the Waysconf’s website and social media, such as for example YouTube. The licence referred to in above is granted to WaysConf automatically upon creation of the lecture and the materials mentioned in point 15 above and covers the use of the lecture and such materials, in particular in the following fields of exploitation:
1. use, display, transfer and storage, regardless of format, system or standard,
2. online streaming or permanent or temporary recording or multiplying of lecture, in whole or in part, by any means and in any form, regardless of format, system or standard, including inputting in the computer's memory and permanent or temporary recording or multiplying of such recordings, including making copies of them and any use and disposal of such copies, audiovisual recordings, other recordings in unlimited copies and editions,
3. placing on the market, lending or renting the original or copies,
4. creating new versions and adaptations (translation, adaptation, arrangement or any other change),
5. for other dissemination: public performance rights; right to public exposing; right to public display; right to public replaying; right to multiple broadcasting; right to free and paid sharing, also for the general reception of users of these networks in their chosen place and time, including for interactive play with the audience,
6. distribution on the Internet and in closed networks,
7. translation, adaptation or any other modification,
8. the right to determine the titles of the works under which they will be used or disseminated,
9. the right to use works for marketing or promotion purposes, including advertising, as well as for the designation or identification of products and services and other forms of activity, and for educational or training purposes.

The Speaker shall indemnify, release, defend, and hold harmless the Waysconf, its directors, officers and employees from and against any and all claims, demands, causes of action, losses, damages, liabilities, costs and expenses, including without limitation, reasonable attorneys’ fees and costs, arising out of a third party claim, action, or proceeding, based directly or indirectly on any breach of Speaker's warranties contained herein or arising from or relating to Speaker's performance under these WaysConf Speaker Requirements and Guidelines.

If there is no contact with the Speaker longer than for two weeks or Waysconf has reasonable suspicion that the Speaker may not show up during the Waysconf conference or that the lecture will be not be presented in a professional manner or the Speaker is in breach of the warranties contained herein, Waysconf reserves the right to cancel the Speaker’s appearance during the conference. In such a case, the Speaker shall not be entitled to any remuneration and he/she is not entitled to enter the Conference based on the rights assigned to speakers..

In the event of resignation from participation in the conference, the Speaker is obliged to immediately inform Waysconf by sending relevant information. In such a case, the Speaker shall not be entitled to any remuneration and he/she is not entitled to enter the Conference based on the rights assigned to speakers..

These WaysConf Speaker Requirements and Guidelines shall be governed by the Polish law. Any disputes shall be brought in the courts of Poland, Kraków, and the parties consent to the personal jurisdiction and venue of these courts.

Should you have any questions or difficulties submitting the registration form, you can always contact us at hello@waysconf.com

Become a Partner at WaysConf 2025

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

We are waiting for submissions until April 4th, 2025

Join us as a Speaker and help create the WaysConf

1600

60+

50+

3

7th

We launched Call for Speakers

Help us create the 7th edition of WaysConf

WaysConf audience data from the last edition

Creating What Matters

Design

Research & Analysis

Product & Management

Session Formats Guide

Expert Talk

Case Study

Power Talk

Discussion Panel

Workshop

Masterclass

Roundtable

Portfolio Review & 1:1 session

We have support from indstury leaders

Travel & Accommodation

All selected speakers receive

450 PLN net

225 EUR net

WaysConf Roadmap

Call for Speakers Start

Call for Speakers End

Final Confirmation

Presentation delivery

Speaker Requirements and Guidelines

Become a Partner at WaysConf 2025

We launched
Call for Speakers

Help us create the 7th edition of WaysConf

WaysConf audience data from the last edition

Creating 
What Matters

Research & Analysis

Final 
Confirmation

Become a Partner at WaysConf 2025