WoolVille.com

Woolville sells products made from sheep's wool and natural materials. Its founder, Martin Bernátek, makes no secret of his aim to wrap the whole of Europe in soft sheep's wool. And we at wpj have been helping him to fulfill his dream.

Woolville sells products made from sheep's wool and natural materials. It takes care not only of its customers but also of nature. Its founder, Martin Bernátek, makes no secret of his aim to wrap the whole of Europe in soft sheep's wool so that everyone can enjoy its beneficial properties. And we at wpj have been helping him do just that for few years already. How? By creating an e-shop that customers love. The ever-increasing interest in sheep's wool products also increases the customer's requirements for the friendliness and functionality of the e-shop. That's why we work together to improve it every year and we are also gradually expanding the countries in which Woolville can bring quality sheep products to customers.

Objectives of the project are:

1) To build customer loyalty through a sophisticated loyalty program Sheep Family.

2) To make returns and complaints as convenient as possible using our own system.

3) Facilitate selection with photos and videos quickly loaded by placing them on a CDN.

4) Continue to expand abroad.

5) Inspire in the field of e-commerce.

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What we have achieved:

1) Year-on-year increase in turnover +90 mil. CZK.

2) Increase of conversion after redesign +19.81 %.

3) Increase in ratio of registered customers by innovations in communication of Sheep family loyalty program from 32 to 47%.

4) Average homepage loading speed 1.3 s.