The Twelvdevs company's website

Corporate identity development for a software company and its new branded website- Rebranding and corporate identity development- Website development from scratch and without the use of CMS-builders- Tight development timeframe (4 month

Corporate identity development for a software company and its new branded websiteСhallengesRebranding and corporate identity developmentWebsite development from scratch and without the use of CMS-buildersIn-house development including design and contentTight development timeframe (4 months)Andrew Zhytkevich supervised the rebranding process and managed a team consisting of: two designers, frontend and backend developers, devops engineer. He prepared the structure of the future website, the rough wireframes and the requirements for the developers and designers. The brand identity and design concept were developed by Jacob Popov. The design team developed the wireframes and was responsible for page layout design. Olga Griko as a UI designer was responsible for working on the modification and integration of the new features. In the project were used photos of real employees of the company, for which a photo shoot was held in the office of the organization. The photos were taken in accordance with the requirements of the corporate identity: point of view, lighting, effects and filters, etc.. To produce extra images for the service pages, we used generative artificial intelligence program - MidjourneyNext.js was chosen as the main web development framework. Only it allowed to achieve the goal of the project and make a high-performance and seo-optimized website. Storyblok was used as the Headless CMS and gave a handy way to manage content without involving developers. The whole development process was supervised by Evgeniy Volkovskiy. Ivan Skrundevskiy was responsible for deploying the environment for development and testing. CI/CD practices were utilized to automate processes, as well as AWS Amplify to host the Next.js application.In the end, the team managed to complete the project and achieve the goals in 4 months. As a result the conversion rate increased from 3% to 11%, the web and mobile versions pass Core Web Vitals site validation and has an average performance score of 88+. The new corporate identity is recognizable and well remembered, which our clients have noted.