Metahero Website
About
Metahero aims to deploy a global network of 3D scanning and modelling devices that can be used to create hyper realistic digital avatars with precise biometric measurements.
Metahero
Properly
Dec 22 - Feb 23
Properly team has partnered with the Metahero team to implement new branding, communication and website. Properly was responsible for UX, UI, Branding, 3D and Motion, and Metahero implemented the website in collaboration with Properly.
Figma, Adobe AE, Cinema C4D
UX, UI, 3D Design, Motion Design, Branding, Front-end
Case study
At the end of 2022, we partnered with Metahero, which took steps to move away from the old image, but also entered the next stage of the project's operation, while opening up enrollment for the first scans. We went through a rebranding process, which you can read about here https://medium.com/@properlystudio/metaheros-rebranding-story-a-streamlined-innovative-look-for-the-future-a175c2838924
We then focused on designing Metahero's new website. In its previous form, Metahero's website had only a marketing purpose. The new site has several purposes: to collect sign-ups for scans, to describe the process of what you can do with your scan in the future, and what Metahero's vision is as a project. We went through various methodologies that allowed the Properly and Metahero team to refine the storytelling and how the concept of scans is presented, so that the value of having a scan is tangible to the target user. The use of scans in ecommerce, gaming or healthcare is the value Metahero wants to deliver to users.
Why us?
We believe that the new Metahero website meets all the needs that were to be met. It converts users to sign up for scans, demonstrates high-quality scans in different environments, opens up new opportunities for the Metahero.
