Rinaldo Ugrina

Rinaldo Ugrina is a leading UX expert at Baymard Institute, where he has helped some of the world's leading e-commerce companies, such as Nike, Etsy, and Amazon, improve their website UX. He is an expert on Baymard Institute’s more than 130,000 hours of large-scale User Experience testing, which is used by over 17,500 brands, agencies, researchers, and UX designers across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

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