Alexandra Maesen is a seasoned marketing director with over 13 years of international experience across Europe, North America, and the Middle East. At the age of 21, she moved to New York, where she launched her career in the fast-paced digital marketing world. Alexandra has since built a strong track record in both agency and client-side roles, specializing in digital marketing strategies, digital product development, and transformation projects.
During her tenure as Global Head of Digital & Media at Danone, Alexandra led digital strategies across 50 markets, managing a large cross-functional teams and a significant budget. Under her leadership, her team earned multiple UX/UI awards, recognizing their innovative work in creating user-centered digital experiences.
Now back to freelancing, Alexandra continues to leverage her extensive expertise to help a wide range of clients drive digital growth and innovation. Her work focuses on delivering impactful performance marketing, ensuring each project is data-driven and executed with business objectives in mind.