How do we measure the quality of design? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work? Well, let’s figure it out, in the session with Vitaly Friedman.

In this session, you’ll learn how to establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. Beware: you might not be able to forget what you’ll learn in this session!