In this presentation, we will dive into the topic of design ethics and how it affects the work of designers in the digital world. We will start by defining design ethics and exploring why it is so essential in today's digital design landscape. We will then take a closer look at the different levels of decision-making that designers encounter and the ethical responsibilities and consequences that come with them.We will look at examples of how ethical considerations can impact design decisions and discuss strategies for navigating ethical dilemmas in your work. Moreover, we’ll analyse dark patterns and unethical design practices. Towards the end, we’ll understand how ethical design principles can positively impact user experiences and build trust with users and other stakeholders.By the end of this presentation, you'll come away with practical strategies for implementing ethical design principles in your work and a better understanding of how ethical considerations can enhance the effectiveness of your designs.