Whether it's a morning routine, a historical tradition, or a religious ceremony, rituals play an essential role in shaping our identity and connecting us with others. Likewise, rituals can serve as a powerful tool for building a strong design culture, promoting collaboration, and unlocking the team's potential to achieve better design outcomes. In this talk, we're going to dive into the most important designer rituals out there, exploring how these shared experiences can bring chemistry, alignment, and collaboration to your team's creative process. And the best part? You'll learn how to design your very own ritual from scratch, including all the essential ingredients for success.